Creative Director
Concept, design, collaboration with stakeholders in creating Integra Connect brand.
Intera Connect is a $4 billion platform for value-based specialty care. They serve Oncologists, Urologists & Life Sciences through their many services including; Care Management, Population Health Analytics, Revenue Cycle Management and Electronic Health Records.
Creating & structuring a brand around Integra Connect and its many companies under the Integra Connect umbrella was challenging as there were many moving pieces within the company as it was conceived and strategized. The scope of work included full brand architecture, identity /systems design, UX research, four responsive websites, develope internal apps communicating with physicians, Power Point deck creation, printed materials for event collateral and email CRM communications.